Virima V6.0 will soon be available with an all-new look, enhanced discovery, mapping and vulnerability features and more. Stay tuned!

IT Management: Improving User Satisfaction With Marketing & Sales

IT Management success is directly linked to customer satisfaction levels that are notably increased

Your Users Are Also Your Clients

You may not think marketing and sales are parts of IT management very often, or at all, but as an IT manager, you must be prepared to address these areas too. Fortunately, effective, comprehensive IT management can help you do so successfully, and increase user satisfaction and productivity and IT business value.

Every time you launch a new IT-powered application, resource or service, its broad and rapid adoption by intended users drives its success. To maximize adoption, you must do more than simply toss the new offering into the marketplace. 

You must also promote your new application and encourage your target audience to buy and use it, before, during and after the launch.

Such marketing and sales efforts may be unfamiliar and uncomfortable, or both, for you and/or members of your IT management team. The alternative, however, is to risk limited adoption, incidents of “shadow” and “rogue” IT, greater user dissatisfaction and negative perceptions of IT at your business. These can come back to haunt you and your team during performance or budget reviews.

You and your team must borrow a page from the handbook of your sales and marketing colleagues. Treat your users like clients. Not customers. Clients. The difference? Someone becomes a customer after only a single transaction. A client is someone with whom the provider has a continuing relationship. Your IT users are all clients. You and your entire IT management team must learn to treat them as such.

ITAM + ITSM = CRM (Client Relationship Management) for IT Management

Your marketing and sales colleagues should be able to help you craft and execute effective outreach efforts. Examples range from regular emails to blog posts and on-demand podcasts and webinars.

To succeed at delivering what your user-clients want and need requires asking for help from a different, but likely more familiar source. Your IT Asset Management (ITAM) and IT Service Management (ITSM) tools and processes can tell you much about what your users use, how they use it, and how well it serves their needs. 

From Asset Utilization to Incident Management and trouble ticket volumes, these and other data points and insights can help you know more about your users’ real-life interactions with the resources you deliver and manage.

If your IT management team already owns and manages a Configuration Management Database (CMDB), then it should be the source of the information you use in these efforts. 

If you don’t already have a CMDB, then the ability to consolidate and rationalize your IT management information and translate it into actionable reports and guidance may be the single most compelling reason to build a CMDB.

Compared with traditional vendors of business IT solutions, you and your team have several significant advantages. You already have a defined market that’s ready to do business with you and you already have a portfolio of offerings. Perhaps, most important, you have access to detailed information about the needs, preferences, and behaviors of your audiences. 

Use the data your ITAM and ITSM solutions generate to know your audiences, and transform them into happy clients. You, your team, your users, and your business will all benefit.

Virima: Your Partner for Successful IT Management – and Marketing

Virima’s solutions for IT Asset Discovery, ITAM and ITSM are designed to tame your biggest IT management challenges. They can automatically discover and map your critical IT resources and the interconnections that link them to one another, your applications and services and your users. 

In addition, they’re built to be easy to use and configure and to produce useful, actionable reports about your IT environment..

Virima is here to help. To get started, contact us today to schedule a demo and explore the possibilities!

Subscribe to Our Newsletter

More to Explore

Table of contentsWhat is Virima?Hybrid discoveryAutomated CMDBService MappingVirima Visual Impact Display (ViVID™)IT Asset ManagementAutonomic Social Discovery  Virima–JSM Integration: The Value PropositionTaking the Next StepDiscover the power of the Virima–JSM integration. Explore now! As IT landscapes evolve, so do the challenges…

Table of contentsThe importance of an efficient ITSM tool for business growthRecognizing the signs of a limiting ITSM toolService Level Agreement (SLA): Are you meeting performance targets?Incident Management: Is your ITSM Tool Resolving Issues Fast Enough?Service Request Management: Is your…

Whether you're a small startup or a large enterprise, maintaining a comprehensive understanding of your network components is vital. Having a clear grasp of your network's infrastructure helps optimize performance, identify vulnerabilities, and ensure seamless operations. This is where Virima…

In today's rapidly evolving digital landscape, a robust and reliable IT infrastructure has become more crucial than ever. This comprehensive guide focuses on the importance and benefits of utilizing IT asset and service management automation, particularly through ITSM automation with…

The business world is constantly evolving, and the IT department has to adapt to meet new challenges. This can be difficult if you don't have a clear view of the state of your company's IT systems. Having IT visibility means…

As businesses grow, the need for IT infrastructure optimization rises. But what does this ‘optimization’ mean? It means the careful implementation of IT scaling strategies. To put simply, adding resources to keep up with the demands of end-users– customers and…

Businesses are increasingly adopting multi-cloud strategies to capitalize on the benefits of different cloud providers and infrastructure options. However, managing multiple cloud environments can quickly become complex and challenging. Problems such as lack of visibility, cost optimization, security, and compliance…

Table of contentsUnderstanding the importance of IT asset and service management automation for securityEnhanced visibilityAutomating manual processesResource optimizationIdentifying IT security gaps: The role of IT asset managementProtect your IT systems with VirimaAutomated security auditsReal-time event monitoringAccess control and permissions managementPatch…

Imagine a world where IT seamlessly integrates with your organization's goals, customer satisfaction soars, and every IT operation runs smoothly. Virima ITSM solution can transform this vision into reality. By implementing proven frameworks, leveraging best practices, and fostering a culture…

Table of contentsWhat is dependency mapping?How do you define the scope of your dependency mapping project?Identify project goalsEvaluate critical systemsDefine relevant dependenciesConsider complexityChoose the right toolCreate the dependency visualizationReview and refineWhat tools should you use to create a dependency map?How…